The hearing healthcare industry has two barriers that prevent individuals from obtaining healthier hearing:
- The inability to recognize hearing loss in the first place (owing to its slow onset), and
- The temptation to find a quick, easy, and inexpensive fix.
Regretfully, numerous people who have overcome the first barrier have been lured into the apparently “cheaper and easier” practices of correcting their hearing loss, whether it be through the purchase of hearing aids online, the purchase of personal sound amplifiers, or by heading to the big box stores that are much more concerned with profits than with patient care.
Regardless of the allure of these quick remedies, the truth is that local hearing care providers are your best choice for better hearing, and here are the reasons why.
Local hearing care providers choose to use a customer-centric business model
National chain stores are profitable for one reason: they sell a high volume of low-priced goods and services at low prices in the name of higher revenues. National chains are focused on efficiency, which is a courteous way of saying “get as many people in and out the door as quickly as possible.”
Admittedly, this profit-centric model works great with most purchases, because you probably don’t require professional, personalized care to help pick out your undershirts and bath soap. Customer service simply doesn’t factor in.
However, problems result when this business model is extended to services that do require expert, individualized care—such as the correction of hearing loss. National chains are not focused on patient outcomes because they can’t be; it’s too time-consuming and flies in the face of the high volume “see as many patients as possible” business model.
Local hearing care providers are different. They’re not preoccupied with short-term profits because they don’t have a board of directors to answer to. The level of success of a local practice is based upon on patient outcomes and quality of care, which produces satisfied patients who continue to be faithful to the practice and disperse the positive word-of-mouth advertising that creates more referrals.
Local practices, for that reason, flourish on providing quality care, which benefits both the patient and the practice. By comparison, what occurs if a national chain can’t deliver quality care and happy patients? Simple, they use national advertising to get a steady flow of new patients, vowing the same “quick and cheap fix” that lured in the original customers.
Local hearing care providers have more experience
Hearing is complex, and like our fingerprints, is unique to everyone, so the frequencies I may have difficulty hearing are distinct from the frequencies you have difficulty hearing. In other words, you can’t just take surrounding sound, make it all louder, and pump it into your ears and count on good results. But this is essentially what personal sound amplifiers, along with the cheaper hearing aid models, accomplish.
The truth is, the sounds your hearing aids amplify—AND the sounds they don’t—HAVE to match the way you, and only you, hear. That’s only going to take place by:
- Having your hearing professionally tested so you know the EXACT features of your hearing loss, and…
- Having your hearing aids professionally programmed to intensify the sounds you have difficulty hearing while differentiating and repressing the sounds you don’t want to hear (such as low-frequency background noise).
For the hearing care provider, this is no easy task. It takes a lot of training and patient care experience to have the ability to perform a hearing test, help patients select the right hearing aid, professionally program the hearing aids, and provide the patient coaching and aftercare necessary for optimal hearing. There are no shortcuts to dispensing comprehensive hearing care—but the results are well worth the time and energy.
Make your choice
So, who do you want to leave your hearing to? To someone who views you as a transaction, as a customer, and as a means to achieving sales targets? Or to an experienced local professional that cares about the same thing you do—helping you obtain the best hearing possible, which, by the way, is the lifeblood of the local practice.
As a general rule, we advise that you avoid purchasing your hearing aids anywhere you see a sign that reads “10 items or less.” As local, experienced hearing professionals, we provide thorough hearing healthcare and the best hearing technology to suit your specific needs, lifestyle, and budget.
Still have questions? Give us a call today.